SOO LEE
SOOLEE@OUTLOOK.COM | (916) 268-3830
FINANCIAL & OPERATIONAL EXECUTIVE LEADER
Highly dynamic senior leader with excellent analytical background. Strong organizational leader with proven track record of hiring and developing future leaders. Possess a precise combination of financial instinct, excellence in operational skills, execution track record, and top level business contracts in financial and retail sectors. Consistently recognized for effective operations management through direct reports, and ability to develop sales and growth strategies to maximize the bottom line. Recognized ability to build strategic relationships with clients.
PERSONAL LEADERSHIP PHILOSOPHY
Hustle while you wait – A successful person has the habit of doing things the failures don't like to do – E.N. Gray
Don't get caught in thick of thin things – Focus on task at hand, and have clear vision of the destination
Plan and execute around priorities – Don’t sweat the little things and expand your "Not-Urgent but Important" proactive quad.
Be fair and consistent – Think how your decision affects others around you and strive to win together
Listen twice as much as you speak – Listening is a critical part of communication and the first step in attaining understanding
Always seek innovation – Embrace changes and thinking outside the box will help find often better solutions
PROFESSIONAL EXPERIENCE
Regional Vice President
Kafene (Sep 2023 - Present | West Region, USA)
Revenue Growth: Spearheaded strategic initiatives to increase MoM revenue, surpassing company targets. Applied data-driven insights to identify market opportunities and optimize sales processes.
Team Leadership: Built and led a results-driven sales team, fostering a culture of collaboration and continuous improvement. Provided mentorship and coaching to enhance individual and team performance, resulting in consistent overachievement of sales quotas.
Strategic Partnerships: Cultivated and nurtured key partnerships with industry stakeholders, contributing to the development of strategic alliances that expanded the company's market reach. Negotiated and closed high-value deals with major clients, securing long-term business relationships.
Market Expansion: Drove successful market expansion initiatives, leading to the establishment of a strong presence in new regions. Implemented targeted sales campaigns and product launches, effectively positioning Kafene as an industry leader.
Sales Process Optimization: Implemented data-driven methodologies to streamline the sales process, enhancing efficiency and reducing acquisition costs. Introduced innovative sales technologies to improve prospecting, lead qualification, and customer relationship management.
Cross-Functional Collaboration: Collaborated closely with marketing, product development, and customer success teams to align sales strategies with overall business objectives. Ensured a cohesive and integrated approach to customer acquisition and retention.
Customer-Centric Approach: Championed a customer-centric sales philosophy, prioritizing customer satisfaction and building long-term relationships. Implemented feedback mechanisms to continuously improve product offerings based on client needs.
Forecasting and Reporting: Implemented robust sales forecasting and reporting mechanisms, providing accurate insights into sales performance and future revenue projections. Utilized analytics to make informed decisions and adjustments to the sales strategy.
Regional Director
Rent-A-Center (Nov 2011 - Aug 2023 | California, Oregon, Washington)
Built the core team of sales and district managers, developed client relationships with various retail businesses in California, Washington and Oregon, established administration and standard operating procedures.
Source, execute and manage a portfolio of 100+ retail locations using the AcceptanceNow financial model.
Served as a lead in developing the AcceptanceNow business model, collaborated with corporate office on regular basis to advise on lease purchase models in western states and their operating model.
Create and communicate a clear vision of the company’s initiatives and expectations, motivating and driving a result-driven culture through partnership with coworkers and client stores.
Excellence in execution and results achieved by district managers and store coworkers. Maximize profitiability through incremental sales growth, collections and expense management, and P&L management.
Hire, retain and coach district managers to drive the business with focus and discipline while creating extreme accountability with all coworkers. Lead the team as a change agent to inspire innovation.
Key Highlights:
Three-time Perform-To-Win President’s Trip Winner
Four-time Benefits Plus Sales Trip Winner
Awarded #1 Regional Director of the Year for 2014
Promoted two district managers to regional director level
District Manager
Rent-A-Center (Oct 2006 - Oct 2011 | Southern California)
Provided the highest quality leadership and positive coaching skills which demonstrated respect and fairness while motivating store teams to personal and corporate success.
Created sales plans to drive weekly and monthly sales results. Provided marketing support for the western region in implementing growth-driven contests for sales events. Top profit improvement DM from 2009 to 2010.
Achieved company collection standards and losses expectation by inspecting what was expected and taking timely corrective actions. Top collections DM consistently in the region with highest percent revenue collected.
Implemented Situational Frontline Leadership skills to lead team to attain growth and profit goals while retaining store manager and coworkers in the district.
Supported Rent-A-Center’s commitment to a diverse workforce serving a diverse customer base through the attraction, training, development and retention of a diverse, quality workforce.
Store Manager
Rent-A-Center (Jan 2004 - Oct 2006 | San Francisco Bay Area)
Served as a store manager for multiple locations in Northern and Southern California. Set daily and weekly goals related to store’s sales and collection activities to achieve district and company expectations.
Maximized store revenue and profits through efficient management of all store activities, including the selection, training, and ongoing development of coworkers within the store.
Monitored and oversaw customer satisfaction, proper management and protection of company assets, and the development of management talent for future growth of the company. Served as the senior store manager in San Diego market and assisted in hiring, recruiting and daily operations of the district.
Developed and promoted five associates to store manager level before being promoted to district manager.
Executive Club Awards for Profit for every year as a store manager
Software Engineer I
HiLevel Technologies, Inc. (Jan 2001 - Jun 2003 | San Jose, California)
Administered and managed office network and CVS server in Linux / NT environment.
Developed ETS (Engineering Test System) and other applications using Visual C++, which involved writing and editing source codes in C++ for ETS application development, adding new modules and classes to increase functionality in Windows programming projects, and testing and debugging source codes to correct and improve performance in various projects.
Developed hardware/firmware with XILINX Foundation series, including using Foundation i2.1 to design, implement, and test FPGA & CPLD, designing new logic devices to support a more complex design, and writing C++ codes to interface FPGA device with target system (prober system).
Maintained ISO 9002 standards and handle office management
Corporal, Operational Logistics & Translator
United States Marine Corps. (Jun 1996 - Jun 2000 | USA)
Marine Air Control Squadron 7, MCAS Yuma, AZ
Combat Assault Battalion, Camp Schwab, Okinawa Japan
Maintained and operated military WAN and security systems on NT. Maintained, tracked, and operated multi-million dollar military unit funds. Provided support in keeping readilness of Amphibious Assault Vehicles (AAV).
Provided leadership and guidance to a platoon of 20 to 30 marines on daily basis.
Demonstrated interpersonal and leadership skills in recruiting new members and dealing with officers Professional interpreted communications between Korean and American government officials.
Honorably discharged with (2) Navy & Marine Corps Achievement Medals, (2) Certifications of Commendation.
EDUCATION
M.B.A. with concentration in Finance (Arkansas State University)
B.S. in Computer Science, minor in Mathematics (San Jose State University)
Lean Six Sigma Yellow Belt Certification